Case study · Lead Generation
Scaling deskbird globally
From $0 to $10M ARR, with seven-figure ad budgets managed.
- Grown from $0
- $10M ARRGrown from $0
- Employees in under 3 years
- 14 → 100+Employees in under 3 years
- Series B milestone
- $23MSeries B milestone
- Ad budgets managed
- 7-figureAd budgets managed
Challenge
deskbird needed a growth engine that could keep pace with rapid expansion while keeping inbound performance efficient across markets. Paid acquisition had to scale without losing lead quality, in step with a fast-moving product and go-to-market team.
What we did
We led performance marketing with seven-figure media budgets, combining paid acquisition, conversion rate optimisation and automation workflows. A continuous experimentation model kept improving conversion quality at every stage of the scale-up.
Result
The partnership supported deskbird's growth from $0 to $10M ARR, a team that grew from 14 to 100+ employees in under three years, and momentum toward a $23M Series B round.
Timeline: 3-year performance and growth partnership
“Soufyane managed performance marketing with 7-figure budgets and played a key role in scaling deskbird from a seed-stage startup to a 100+ employee company in under three years. He handled pressure extremely well while always being a positive force within the team. Soufyane is the kind of person you remember for his mindset, energy, and work ethic. If I ever need a top performance marketer again, he'll be my first call.”
Christian WohlrabGrowth Lead, deskbird